It has always been my dream to partner with epic fashion brands. I know Wearable tech can be very innovative, but if it doesn't look and make us feel amazing, we simply won't wear it. My goal is to enable you to walk into your favorite brand's store and see products with our tech inside!
After many months of working closely with the design, production and marketing teams at Kate Spade, we were delighted to speak with Lora Kolodney from the Wall Street Journal about our first collaboration with a global brand. Check out the article below to hear how the collaboration got started and why we are so excited to be partnering with Kate Spade New York.
Kate Spade & Co. believes customers will want purses that double as a power supply and has created a new collection of designer bags that include technology from the seed-funded startup Everpurse to enable this functionality.
Executive Vice President and Chief Marketing Officer Mary Beech said Kate Spade & Co. is “committed to digital innovation,” and designing for “customers who live a life on-the-go.”...Since Americans shop and consume media online mostly through their phones today, it makes sense that fashion designers and retailers sell products to keep their customers’ phones fully charged.
Finish reading the full article at Wall Street Journal