Refinery29 is one of our favorite blogs! Which is why we were so excited to see them share the news about our collaboration with Kate Spade. The new bags are practical and pretty, and like Christina Bonnigton writes, "An integration of technology and fashion that will actually make your life easier." Check out the article below!
Thanks to a partnership with Everpurse, Kate Spade & Co. will start making purses that not only house your iPhone stylishly — they'll charge it, too. The handbag line, which will go on sale in September and ranges in price from $198 and $698, is designed to alleviate the issues plagued by "customers who live a life on-the-go," according to Kate Spade Executive Vice President and CMO Mary Beech.
That is: things like running out of phone battery before the day is through, carrying a charging cable in your purse so you can plug in while you drink your afternoon Frappuccino, or having to roam the office peppering your coworkers with, "Do you have a charger? Do you have a charger?"...
Keep reading at Refinery29.com
It has always been my dream to partner with epic fashion brands. I know Wearable tech can be very innovative, but if it doesn't look and make us feel amazing, we simply won't wear it. My goal is to enable you to walk into your favorite brand's store and see products with our tech inside!
After many months of working closely with the design, production and marketing teams at Kate Spade, we were delighted to speak with Lora Kolodney from the Wall Street Journal about our first collaboration with a global brand. Check out the article below to hear how the collaboration got started and why we are so excited to be partnering with Kate Spade New York.
Kate Spade & Co. believes customers will want purses that double as a power supply and has created a new collection of designer bags that include technology from the seed-funded startup Everpurse to enable this functionality.
Executive Vice President and Chief Marketing Officer Mary Beech said Kate Spade & Co. is “committed to digital innovation,” and designing for “customers who live a life on-the-go.”...Since Americans shop and consume media online mostly through their phones today, it makes sense that fashion designers and retailers sell products to keep their customers’ phones fully charged.
Finish reading the full article at Wall Street Journal